2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs
SDTA News
SDTA invites you to take part in key study of San Diego’s tourism workforce
The SDTA is conducting a Tourism Workforce Study to better understand the types of jobs that exist within San Diego’s tourism ecosystem, and to dispel broad misconceptions around the value of tourism jobs here in the region. And your participation is a crucial part of the project. To fortify our analysis, we're asking our members and partners to nominate at … [Read more...] about SDTA invites you to take part in key study of San Diego’s tourism workforce
Inaugural members of SDTA’s Tourism Accelerator are celebrated at special event
The SDTA is proud to say that our inaugural Tourism Accelerator program — the first of its kind in the country — has proved a resounding success. And earlier in December, we were honored to host the 10 members of the Accelerator's very first cohort at a celebration of their achievements in the program, which provides a full package of support (valued at more than … [Read more...] about Inaugural members of SDTA’s Tourism Accelerator are celebrated at special event
San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
To support the Group Meetings & Conventions industry, the San Diego Tourism Authority has launched a new B2B marketing campaign aimed at changing perceptions of San Diego as a business destination - Meet America's Brightest City. While San Diego is known for its sunshine, coastline and good vibes, we've also been a hotbed of innovation, education and cultural exploration … [Read more...] about San Diego’s NEW Meetings & Conventions Marketing Campaign – ‘Meet America’s Brightest City’
San Diego wins big as CalTravel honors tourism award winners
Stars of San Diego's tourism and hospitality industries were prominent among the honorees at the California Travel Association's 2022 awards celebration, held Oct. 5 in Greater Palm Springs as part of the annual CalTravel Summit. In all, CalTravel honored five San Diego-area award recipients. The San Diego Convention Center received the organization's Advocate for the … [Read more...] about San Diego wins big as CalTravel honors tourism award winners