January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work
SDTA News
November 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the November 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Regional OTA campaign launched in November and will continue through April with Expedia Brands. The $250,000 advertising campaign is expected to deliver 8.6 million … [Read more...] about November 2017 – Sales & Marketing Highlights
October 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the October 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. DIGITAL MARKETING Special event promotion in October focused on Kids Free, San Diego International Film Festival, Fleet Week, Halloween, Extreme Sailing, Breeders’ Cup World Championship, and San Diego Beer Week … [Read more...] about October 2017 – Sales & Marketing Highlights
September 2017 – Sales & Marketing Highlights
Below are the September 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. SALES & MARKETING HIGHLIGHTS Special event promotion in September focused on Labor Day, Kaaboo, Restaurant Week, MCAS Miramar Air Show, CRSSD Festival and upcoming events including Fleet Week, Extreme Sailing, Breeder’s Cup, Kids Free, and San Diego … [Read more...] about September 2017 – Sales & Marketing Highlights
August 2017 – Sales & Marketing Highlights
Below are the August 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. SALES & MARKETING HIGHLIGHTS Special event promotion in August focused on Labor Day, Del Mar Racing and the upcoming Breeder’s Cup, and the US Sand Sculpting Challenge. CONSUMER MARKETING Most Engaged Facebook Post Most Engaged Twitter … [Read more...] about August 2017 – Sales & Marketing Highlights