A new report by the San Diego Tourism Authority and the San Diego Regional Policy & Innovation Center dispels myths about tourism jobs, showing they extend far beyond the leisure and hospitality sector, reaching into industries such as finance, law, transportation and business services. The study, Elevating Opportunities: San Diego's Tourism Jobs Create Economic and Social … [Read more...] about Study: San Diego tourism jobs pay $28 per hour on average
The San Diego Tourism Authority (SDTA) announced today a partnership with World Design Capital San Diego Tijuana 2024 (WDC) to promote the cross-border region as a premier design destination and support a year of innovative programming. San Diego Tijuana is the first U.S. location, and first cross-border region, to receive the World Design Capital designation. What is the … [Read more...] about SDTA partners with World Design Capital San Diego Tijuana 2024
The San Diego Tourism Accelerator’s 2023-2024 cohort has been announced, and the program has been picking up attention from local media outlets. The San Diego Tourism Authority selected 10 local businesses owned by women, veterans, people of color and LGBTQ+ community members to receive a year of mentorship. The program, sponsored by SDG&E and The Shipyard, … [Read more...] about Our latest Tourism Accelerator cohort featured on KPBS and NBC 7
Happy International Women’s Day! March 8 is a global celebration of the social, economic, cultural and political achievements of women. At the San Diego Tourism Authority, more than half of our staff are women, including our CEO Julie Coker, COO Kerri Verbeke Kapich and the Chair of our Board of Directors Kimberly Becker. To celebrate, we’d like to highlight some recent … [Read more...] about Happy International Women’s Day!
2023 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming Spring and Summer travel season, the SDTA is launching $15.5 million in advertising with the refreshed 30-sec “Happy & You Know It” Brand TV commercial debuting on national television January 28 during the Farmers Insurance Open PGA Golf Tournament. “Happy and You Know It”San … [Read more...] about San Diego Tourism Launches Spring Advertising Programs