SAN DIEGO 250: Civic and Community Leaders Announce Events to Mark San Diego’s 250th Anniversary In 2019 Standing alongside a broad coalition of civic leaders, organizations, community volunteers and Kumeyaay representatives, Mayor Kevin L. Faulconer today introduced collaborative efforts to commemorate the City’s 250th anniversary and where California began. The San Diego … [Read more...] about City Unveils Collaborative Efforts to Commemorate San Diego and Where California Began
SDTA News
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights
December 2018 – Sales & Marketing Highlights
Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights
New Brand Campaign
WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
November 2018 – Sales & Marketing Highlights
Below are the November 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING An additional layer of national digital advertising launched in November, engaging active travel intenders (researchers, planners, and in-market shoppers) with San Diego messaging with the goal of moving … [Read more...] about November 2018 – Sales & Marketing Highlights