Save this date! The San Diego Tourism Authority annual meeting will be held at SeaWorld San Diego on Thursday, May 9, 2019. The event takes place in the Mission Bay Theater from 5-8pm. You won't want to miss the exciting lineup of keynote speakers, presentations, and special surprises as we celebrate the tourism authority's 65th anniversary! Registration will open … [Read more...] about 2019 SDTA Annual Meeting – SAVE THE DATE!
SDTA News
City Unveils Collaborative Efforts to Commemorate San Diego and Where California Began
SAN DIEGO 250: Civic and Community Leaders Announce Events to Mark San Diego’s 250th Anniversary In 2019 Standing alongside a broad coalition of civic leaders, organizations, community volunteers and Kumeyaay representatives, Mayor Kevin L. Faulconer today introduced collaborative efforts to commemorate the City’s 250th anniversary and where California began. The San Diego … [Read more...] about City Unveils Collaborative Efforts to Commemorate San Diego and Where California Began
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights
December 2018 – Sales & Marketing Highlights
Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights
New Brand Campaign
WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign