SDTA Connect Blog

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SDTA News

Hotel Report: San Diego Continues to Outshine Its Peers in October

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San Diego’s hotel performance in 2024 continues to impress, with strong results both year-to-date and in October. Through October, San Diego County hotels have sold 14.9 million room nights, a 1.2% increase over the same period in 2023. Occupancy has averaged 76.0%, ranking third among the top twenty-five markets and firmly securing first place in the western competitive set, … [Read more...] about Hotel Report: San Diego Continues to Outshine Its Peers in October

Cheers to 70 years of SDTA

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What an extraordinary celebration! On Nov. 13, the San Diego Tourism Authority proudly commemorated 70 years of destination leadership at our Annual Meeting. The energy was electric as we shared our record-breaking FY24 results with over 540 tourism and hospitality leaders at the newly renovated Jacobs Music Center. Event images by Narrative Images and mobile photo … [Read more...] about Cheers to 70 years of SDTA

San Diego poised to launch 10-year visionary tourism stewardship plan 

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Thank you, San Diegans! For more than a year, we’ve gathered feedback from our residents, business leaders, key stakeholders, and more to ensure San Diego remains a global leader in sustainable and experiential tourism for the next ten years and beyond. Today, we’re pleased to share the final draft of our comprehensive 10-year Tourism Stewardship Plan (2024-2034) made … [Read more...] about San Diego poised to launch 10-year visionary tourism stewardship plan