Each week, the San Diego Tourism Authority gathers headlines that highlight the hospitality and tourism industries, as well as top news in the San Diego region. Will $8M ad campaign built around happiness deliver tourists to San Diego? — San Diego Union-TribuneWhen will San Diego see more hotels under construction? — San Diego Union-TribuneStudy: Asian, Pacific … [Read more...] about Headlines You Need to Read | 28 January 2022
Industry Trends
Weekly Hotel Performance Update – Jan. 16 to Jan. 22, 2022
Compared to the week prior, San Diego hotels sold nearly 11,000 more room nights this past week, which included the tail end of the Martin Luther King Jr. holiday weekend. County hotels sold a total of 242,267 room nights, which is about 50,000 fewer than in the same week of 2019 but roughly 100,000 more than in 2021.County occupancy rose to 54.6%, ranking San Diego seventh in … [Read more...] about Weekly Hotel Performance Update – Jan. 16 to Jan. 22, 2022
New San Diego Brand Campaign – Happy and You Know It
2022 Winter/Spring Advertising Program Overview To stimulate demand during the upcoming spring and summer season, the San Diego Tourism Authority is launching a new brand advertising campaign – “Happy and You Know It” – with the :30 TV commercial debuting on national television Jan. 29 during the Farmers Insurance Open: “Happy and You Know It”San Diego’s chill, happy and … [Read more...] about New San Diego Brand Campaign – Happy and You Know It
Weekly Hotel Performance Update – Jan. 9 to Jan. 15, 2022
Going into the Martin Luther King Jr. holiday weekend, San Diego hotels sold roughly 15,200 more room nights than the prior week, for a total of 231,489 room nights sold. The early weeks of 2022 are selling about 80,000 more room nights per week than the start of 2021.San Diego County hotel occupancy rose to 52.1%, with much of the rise occurring Saturday night. San Diego … [Read more...] about Weekly Hotel Performance Update – Jan. 9 to Jan. 15, 2022
Headlines You Need to Read | 21 January 2022
Each week, the San Diego Tourism Authority gathers headlines that highlight the hospitality and tourism industries, as well as top news in the San Diego region. Winter is a wild time along the San Diego coast. How to spot whales, octopuses and more — Los Angeles TimesNonprofits say proposed fee spikes in San Diego threaten festivals, street fairs, special events — San Diego … [Read more...] about Headlines You Need to Read | 21 January 2022