- An influx of Spring Breakers and a handful of March Madness basketball games at SDSU helped push weekly hotel demand to its highest level since July 2021. San Diego hotels sold a total of 359,522 room nights, an increase of 28,000 over the previous week and nearly matching room demand for the same week in 2019.
- County occupancy averaged 80.3%, up 6.1 points from the previous week and ranking San Diego 5th in the nation (up from 6th the week prior) and 2nd in the western competitive set (up from 3rd), behind only Phoenix at 85.3%. The three Florida destinations of Tampa, Orlando and Miami were the top markets this week.
- Daily rates averaged $195 for the week ranking San Diego 7th among top markets (up from 9th) and 3rd in the western set (up from 4th), below Phoenix ($235) and Los Angeles ($197).
- RevPAR rose by $21 to reach $157 this week, ranking San Diego 7th in the nation.
- Among upscale properties, group occupancy remained about the same as last week at 26.4% with an ADR of $264, while transient occupancy rose by 7.3 points to 49.7% this week with ADR growth of $24 to reach $285.
- Average occupancies for the week ranged from 77.7% in Del Mar/Oceanside to 84.4% in UTC.
- Occupancy ramped up throughout the week, with properties across the county averaging from the low-60s to mid-70s as of Sunday, March 13, to 90% to 95% by Saturday, March 19.
- Five regions had average rates at or above $200 for the week, with La Jolla averaging at $312 followed by Mission Bay at $262 and Downtown at $234.
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