On Monday, October 7, 2013, Governor Jerry Brown signed into law AB483, which protects the longstanding practice of businesses assessing themselves to fund tourism promotion and neighborhood improvements from unintended consequences of a state initiative. This bill clarifies that local governments may continue to establish and renew Tourism Marketing Districts (TMD) and other … [Read more...] about California Travel Association Bill AB483 Signed by Governor Brown
Executive Update
Changes at the San Diego Tourism Authority
The San Diego Tourism Authority has been facing the prospect of reduced funding from the Tourism Marketing District (TMD). Sadly, our fears have become reality. Because of an $18 million reduction in funding from the TMD, the Tourism Authority last week laid off 40 percent of its workforce. In all, we had to let go 31 dedicated, enthusiastic and talented employees - in … [Read more...] about Changes at the San Diego Tourism Authority
SDTA Wins Marketer of the Year Award for Kids Free Campaign
The San Diego Tourism Authority (SDTA) was a big winner at the recent San Diego Chapter of the American Marketing Association Awards, scoring three major awards including Marketer of the Year for the Kids Free in San Diego campaign. The highly successful campaign ran last Fall and increased inbound travel to San Diego during the month of October, a traditionally slow travel … [Read more...] about SDTA Wins Marketer of the Year Award for Kids Free Campaign
“Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
The SDTA is excited to announce the return of the "Kids Free in San Diego" promotion during the month of October in 2013. Last October, over 110 SDTA members participated in the promotion successfully boosting inbound Fall travel to San Diego: County hotel room demand went up 6.6%, out-of-town attraction attendance went up 10%, and Amtrak southbound arrivals went up an … [Read more...] about “Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
Just in time to promote San Diego ahead of the peak summer travel season, the San Diego Tourism Authority (SDTA) and SeaWorld San Diego launched a vital $3.2 million co-op advertising campaign on May 6. The joint advertising campaign, titled "Happiness is Calling," was reinstated after Mayor Bob Filner signed the operating agreement with the San Diego Tourism Marketing … [Read more...] about SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign