San Diego is the city where "Happiness Is Calling." With fair weather all year round, we can't help but want to spread our sunshine to our friends in cold-weather cities across the nation. And so, in mid-March, our team lead by Mr. Positivity and his Taylor guitar traveled to the Midwest to spread some positive vibes. Our mission: Bring a little laughter and happiness to … [Read more...] about San Diego Sends Positivity To Chicago
Destination Promotions
SDTA President Joe Terzi on KUSI News promoting National Geographic Channel documentary
May 1, 2015 - San Diego Tourism Authority President Joe Terzi is interviewed from Washington D.C. on KUSI News about the National Geographic Channel documentary "World's Smart Cities: San Diego." A representative group of business leaders from the SDTA, San Diego Regional Economic Development Corporation, civic leaders and county officials presented the documentary in … [Read more...] about SDTA President Joe Terzi on KUSI News promoting National Geographic Channel documentary
National Geographic Smart City San Diego – The only US City Chosen
If you missed the premiere television broadcast of "World's Smart Cities: San Diego", you're in luck! The entire documentary is online and available for viewing anytime. Click here to watch it! Thanks to a strong technology sector, local innovators, green practices, smart public planning and an unparalleled quality of life, San Diego was selected by the National Geographic … [Read more...] about National Geographic Smart City San Diego – The only US City Chosen
2015 Spring Marketing Initiatives
MARCH MADNESS: CBS PARTNERSHIP The SDTA will be participating in a media partnership with CBS sports for the March Madness NCAA basketball tournament. The program will run from March 19th through April 6th and will include the airing of the new :30 sec Signs TV commercial during the regional, sweet sixteen and elite eight tournament rounds, as well as the National Championship … [Read more...] about 2015 Spring Marketing Initiatives
SDTA Launches New Advertising Campaign
$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego's tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority's 2015 spring-summer advertising campaign today.The new Happiness is Calling "Signs" campaign is a nearly $9 million multi-platform … [Read more...] about SDTA Launches New Advertising Campaign