Joe Terzi, President & CEO of the San Diego Tourism Authority, and Kerri Kapich, COO of the San Diego Tourism Authority, will be speaking at the RARCON happening next month at the Hilton Garden Inn San Diego/Del Mar. The conference, which brings together the industry's most dynamic players to share their insights and intelligence on the travel and hotel industry, will … [Read more...] about Conference Brings Together Hospitality Leaders and Innovators on Feb. 20
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Exclusive SDTA Member Offer: Save $1,400 on Active America China Summit Registration
In March 2020, San Diego will host the Active America China Summit — a tradeshow organized by Connect Travel (formerly North American Journeys) that is dedicated to Chinese inbound travel to North America. The San Diego Tourism Authority team has been working diligently to increase the number of Chinese travelers to San Diego, and this event provides an excellent … [Read more...] about Exclusive SDTA Member Offer: Save $1,400 on Active America China Summit Registration
February 2019 – Sales & Marketing Highlights
Below are the February 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING SDTA invested over $4.1 million during the month of February in advertising efforts delivering more than 191 million gross impressions. Key initiatives include for the month included: BRAND CAMPAIGN SDTA’s “Something to Smile About” … [Read more...] about February 2019 – Sales & Marketing Highlights
January 2019 – Sales & Marketing Highlights
Below are the January 2019 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING January marked the launch of the SDTA’s winter/spring advertising program and the new, refreshed brand campaign called, “Something to Smile About”. The campaign includes a range of visual treatments showcasing positivity—and smiles—in the … [Read more...] about January 2019 – Sales & Marketing Highlights
December 2018 – Sales & Marketing Highlights
Below are the December 2018 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING INTERNATIONAL LEISURE ADVERTISING CHINA SDTA continued to ramp up consumer direct efforts in China during December. The Chinese New Year promotion launched on Baidu with keyword search and display tactics while “Always On” keyword … [Read more...] about December 2018 – Sales & Marketing Highlights