WINTER/SPRING ADVERTISING PROGRAM OVERVIEW For more than a decade, SDTA has been celebrating San Diego’s distinct “Sunny Outlook” brand positioning through our advertising campaigns. From the “Happy Happens” campaign which launched in 2008; to “Happiness is Calling” in 2012; to “Signs” in 2015; and the refreshed “Summer Feeling” in 2017, SDTA’s brand advertising is … [Read more...] about New Brand Campaign
Accolades
San Diego Tourism Authority Wins A Silver Adrian Award For “Better by the Beach” Campaign
In collaboration with Expedia Group Media Solutions, the SDTA launched “Better by the Beach,” a bespoke creative campaign that drove awareness, inspiration and consideration while increasing perception of San Diego as more than a beach destination. SDTA and Expedia's global OTA campaign won a silver Adrian Award in the Advertising/Repositioning category, presented by the … [Read more...] about San Diego Tourism Authority Wins A Silver Adrian Award For “Better by the Beach” Campaign
SDTA Career Opportunity Open – Citywide Sales Coordinator
A new career position has opened up for the San Diego Tourism Authority supporting the Citywide Sales Team. The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 900 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism … [Read more...] about SDTA Career Opportunity Open – Citywide Sales Coordinator
San Diego Tourism Authority wins 2018 Stella Award for Group Meetings
We did it! The San Diego Tourism Authority is proud to receive the prestigious Stella Award from Northstar Meetings Group! We won gold in the category of Best CVB/DMO, Far West region. We’re thrilled to be a winner, as being acknowledged with a Stella Award is a seal of excellence, signifying that we help deliver an exceptional meetings experience. The Stella Awards honor … [Read more...] about San Diego Tourism Authority wins 2018 Stella Award for Group Meetings
San Diego Zoo Global Receives Top Honors for Africa Rocks from Association of Zoos and Aquariums
San Diego Zoo Global has been recognized by the Association of Zoos and Aquariums (AZA) with top honors for excellence in marketing and significant achievement in exhibit design for the San Diego Zoo’s Africa Rocks. The awards were presented at the AZA Annual Conference, Sept. 23-27, 2018 in Seattle. “San Diego Zoo Global is extremely proud of receiving these honors from the … [Read more...] about San Diego Zoo Global Receives Top Honors for Africa Rocks from Association of Zoos and Aquariums