Did you know that 88 percent of Visit California's budget is used to market California as a travel destination across the globe? How about that marketing programs created by Visit California receive billions of global impressions? And that visitors to the state spent more than $140.6 billion at businesses in 2018? Visit California's global marketing initiatives have … [Read more...] about Help Keep California’s Thriving Tourism Industry Strong
Accolades
September 2019 – Sales & Marketing Highlights
Below are the September 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of September, SDTA invested over $1.5 million in advertising, delivering more than 224.2 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Domestic Leisure Advertising The first … [Read more...] about September 2019 – Sales & Marketing Highlights
SDTA Racks Up Awards, Accolades and Recognition
It’s been a banner year for the San Diego Tourism Authority, and we’re not even finished with October! Over the last few months, SDTA has received several awards, accolades and recognition from leading organizations in travel and advertising for creative campaigns, compelling content and high-ranking reviews from visitors. Here’s a list of some of the big wins the SDTA and San … [Read more...] about SDTA Racks Up Awards, Accolades and Recognition
August 2019 – Sales & Marketing Highlights
Below are the August 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING SDTA invested over $744,278 in advertising during the month of August, delivering more than 119.2 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Promotional The fall promotional campaign … [Read more...] about August 2019 – Sales & Marketing Highlights
SDTA President Joe Terzi Earns Prestigious Lifetime Achievement Award
Joe Terzi, President and CEO of the San Diego Tourism Authority, was recognized with the F. Norman Clark Tourism Champion of the Year at the 37th Annual California Travel Summit. The F. Norman Clark Tourism Champion of the Year Award recognizes excellence in California tourism, for activities in a specific year, or to recognize a body of work in tourism. The award recognizes … [Read more...] about SDTA President Joe Terzi Earns Prestigious Lifetime Achievement Award