The SDTA team has been working tirelessly with our partners at the state and national level as well as locally to address the COVID-19 challenges, including budget shortfalls, communications efforts and the development of a recovery program. Here is an update: Immediate Program of Work SDTA has canceled all media campaigns for April through June in response to … [Read more...] about SDTA Response to Coronavirus
Accolades
January 2020 – Sales & Marketing Highlights
Below are the January 2020 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of January, SDTA invested over $1.8 million in advertising, delivering more than 270.8 million gross impressions. Key advertising initiatives for the month included: Domestic Leisure Advertising Brand The second flight of … [Read more...] about January 2020 – Sales & Marketing Highlights
Congratulations to the Q2 FY2020 Site Experience Award Winners
Site Experience Sales Person of the Quarter Wagner Muhly – Manchester Grand HyattBen Schulze – Sheraton San Diego Hotel and Marina Site Experience Sales Team of the Quarter Kona Kai Resort & Spa … [Read more...] about Congratulations to the Q2 FY2020 Site Experience Award Winners
SDTA Wins Visit CA Award for Marketing Partnership
The San Diego Tourism Authority in partnership with the San Francisco Travel Association received a first-place Poppy Award for Best Cooperative Marketing at the 2020 Visit California Outlook Forum. In 2019, SDTA teamed up with the San Francisco Travel Association to create a co-op campaign in China, highlighting the links between the two cities and showcasing the unique … [Read more...] about SDTA Wins Visit CA Award for Marketing Partnership
December 2019 – Sales & Marketing Highlights
Below are the December 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of December, SDTA invested over $1.22 million in advertising, delivering more than 221.5 million gross impressions. Key advertising initiatives for the month included: Domestic Leisure Advertising Foundational Digital … [Read more...] about December 2019 – Sales & Marketing Highlights