A new spring advertising campaign launched recently in the San Francisco, Denver and Salt Lake City markets with television, radio, billboards and online promotion. The "Choose Happy" theme reinforces the elevated mood San Diego inspires. This month, the accompanying print program targets the Western region with full-page ads in consumer magazines, including Golf Digest, … [Read more...] about ConVis Rolls Out $2.7M Spring Advertising Campaign
$800K Group Sales Ads Promote San Diego’s ROI – “Return on Inspiration”
ConVis launched its "Positive Results" group sales advertising campaign, putting a positive twist on predictable business acronymns. The program runs throughout calendar year 2011. Media buy includes popular business periodicals such as Wired, Fast Company, Fortune and Forbes, key meetings publications including Convene, Corporate & Incentive Travel, Meetings West and … [Read more...] about $800K Group Sales Ads Promote San Diego’s ROI – “Return on Inspiration”
The Golf Channel Partnership in Full Swing
The North County partnership with The Golf Channel, negotiated by ConVis, is underway. The program spotlights San Diego as a premier golf destination and taps into The Golf Channel’s engaged audience of high income travelers. Initiatives include a 30-minute TV show “Golf Now: San Diego”; advertising on GolfChannel.com, GolfNow.com and TravelGolf.com; database marketing, and a … [Read more...] about The Golf Channel Partnership in Full Swing
Sue Mason Garners HSMAI Award
The Hospitality Sales and Marketing Association International (HSMAI) honored ConVis Director of Visitor Services Sue Mason in February. With 20 years of industry experience, she clinched the association's prestigious James V. Cunningham award, which honors the individual who "regardless of palpable pressures and demands, consistently displays - through measurable action - a … [Read more...] about Sue Mason Garners HSMAI Award