On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners: Expedia, Orbitz Worldwide, Priceline and Trip Advisor. Due to the lack of marketing funds for 2013 and the subsequent loss in … [Read more...] about New San Diego Online Advertising Launches November 1
Visit California Launches New Television Advertising Campaign Featuring San Diego
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego
California Travel Association Bill AB483 Signed by Governor Brown
On Monday, October 7, 2013, Governor Jerry Brown signed into law AB483, which protects the longstanding practice of businesses assessing themselves to fund tourism promotion and neighborhood improvements from unintended consequences of a state initiative. This bill clarifies that local governments may continue to establish and renew Tourism Marketing Districts (TMD) and other … [Read more...] about California Travel Association Bill AB483 Signed by Governor Brown
SDTA Wins Marketer of the Year Award for Kids Free Campaign
The San Diego Tourism Authority (SDTA) was a big winner at the recent San Diego Chapter of the American Marketing Association Awards, scoring three major awards including Marketer of the Year for the Kids Free in San Diego campaign. The highly successful campaign ran last Fall and increased inbound travel to San Diego during the month of October, a traditionally slow travel … [Read more...] about SDTA Wins Marketer of the Year Award for Kids Free Campaign
“Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
The SDTA is excited to announce the return of the "Kids Free in San Diego" promotion during the month of October in 2013. Last October, over 110 SDTA members participated in the promotion successfully boosting inbound Fall travel to San Diego: County hotel room demand went up 6.6%, out-of-town attraction attendance went up 10%, and Amtrak southbound arrivals went up an … [Read more...] about “Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15