At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, “Dream Big”. California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state’s geography and experiences. This positioning, combined with California’s unique brand character, continues to resonate with consumers and provide the foundation for Visit California’s new global brand program. The campaign will air domestically on digital channels and national cable television October – November, 2013 and February – April, 2014. The television and digital campaign will also run in Canada, United Kingdom and Australia. Dream Big, and all the content associated with the campaign, will be featured in all global marketing outreach to 12 countries.
We want to thank Visit California for prominently showcasing San Diego in the new campaign and for their support during this time of reduced marketing resources. The new Visit California TV spot will be available on the Visit California YouTube channel starting October 21st.