San Diego County hotel performance continues to underwhelm. New supply—the Gaylord in particular—has weighed on occupancy without a commensurate number of additional room nights sold.
Leisure continues to look softer than last year. Weekend room night demand for the week was down 2.4%, while weekday demand was down a less severe 0.7%. Even so, ADR was down around 3% YoY for both the weekdays and weekend. All told, room revenue totaled $76.7M, down 4.3% YoY from $80.2M last year.
Looking at the first half of August in aggregate, room demand is basically flat YoY (+0.2%), a little ahead of the current forecast of a 0.3% YoY decline for the entire month. However, ADR, RevPAR, and room revenues so far in August are below forecast at -3.1%, -6.4%, and -2.9% respectively, on a YoY basis. For context, ADR is expected to be -0.6% YoY, RevPAR at -3.8%, and room revenue at -0.9% for the entire month of August.
Week of August 10 – 16, 2025
- Room demand: 346,691 room nights (down by 4,176 / -1.3% YoY).
- Occupancy: 73.9% (-5% YoY); 11th among the top 25 and 5th in the western comp set.
- The leading markets last week were Seattle, posting an occupancy rate of 83.9% (+7.4% YoY); Oahu Island at 83.7% (-4.9% YoY); and New York at 82.6% (-0.8% YoY).
- Mission Bay led the market with an occupancy rate of 84.0% (+2.1% YoY), followed by UTC at 81.4% (+2.1% YoY), and La Jolla at 79.9% (+2.7% YoY), each demonstrating steady year-over-year growth.
- ADR: $221 (-$7 / -3.1% YoY).
- RevPAR: $163 (-$14 / -7.9% YoY).
- Group performance (upscale+ properties) and convention activity:
- Room demand: 42,062 Group room nights (up by 1,893 / +4.7% YoY).
- Occupancy: 20.1% (-8.5% YoY).
- ADR: $318 (-0.5% YoY).
- RevPAR: $64 (-8.6% YoY).
One conference concluded last week at the convention center, generating an additional 19,054 room nights for the market.
View the complete hotel performance report here.
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