After a strong September that outperformed 2023, hotel performance has cooled off a bit in October.
- Room Nights: County properties sold 336,887 room nights last week, nearly 8,000 fewer than during the same week in 2023. So far in October, San Diego hotels have sold 28,000 fewer room nights compared to the first half of October 2023. This essentially wipes out the gains from September, which ended with 29,000 more room nights than in 2023.
- Occupancy: Average occupancy was 74.6% last week, dropping San Diego to 14th place among the top 25 markets, down from 4th the week prior. San Diego also fell from 1st to 5th place in the western comp set.
- Top 3 markets: New York (91.8%), Boston (88.2%), Oahu (82.9%)
- Regional performance: Point Loma–Airport properties led the city with 81.6% occupancy, followed by Mission Bay (80.8%) and the I-15 Corridor (79.4%).
- Decent weekend: Despite a softer week, the weekend saw stronger performance, with occupancy hitting 85.9% throughout the city on Saturday. Mission Bay was nearly sold out at 95.6%, and UTC posted 90.6% occupancy.
- ADR: Tepid demand led to a slight drop in ADR, which averaged $205 last week, down 3.7% from 2023.
- Group and Convention: The American Society for Healthcare Risk Management and Autodesk events contributed 6,800 room nights at the convention center, about 6,000 fewer than last year’s International Association of Chiefs of Police conference, which generated 12,700 room nights.
- Upscale+ properties sold 54,318 Group room nights, about 11,000 fewer than last year.
- Group occupancy averaged 28.4%, a 16.6% YoY drop.
- Group ADR averaged $300, a modest 1.9% increase from last year.
View the complete hotel performance report here.
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