San Diego continued to ease into its autumn rhythm last week. Room demand fell below 2023 levels due to a calendar shift that resulted in Group demand being 20.2% lower than last year. However, the same shift caused the market to significantly outperform 2023 the week prior, making the past couple of weeks a wash in terms of year-over-year performance across all metrics.
- Occupancy: 75.1% (4th overall), down 5.6% YoY. San Diego ranked #4 among the top 25 U.S. markets and #1 in the western competitive set, ahead of Seattle (73.7%) and Orange County (72.7%).
- Top 3 markets: New York (84.3%), Boston (82.1%), Tampa (81.3%)
- Local performance: Point Loma led with 81.7% occupancy, followed by UTC (79.9%) and Mission Valley (79.4%).
- ADR: The average daily rate was $206, down $9 from the same week in 2023.
- Room Nights Sold: 338.6K room nights, a 5.4% decrease compared to the same week in 2023.
- Convention Activity: The American Society of Plastic Surgeons and the National Electrical Contractors Association were in the convention center last week, contributing 12.5K room nights. Upscale+ properties sold 57,179 Group room nights, 14.7K fewer than in 2023 due to the calendar shift.
- Group performance: Group occupancy reached 30.0% (-20% YoY), with an ADR of $287 (-4.7% YoY).
View the complete hotel performance report here.
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