- Choppy waters: While monthly data shows hotel performance is steady and on par with 2023, the weekly data has been more volatile.
- Room nights sold: Countywide, 357,733 room nights were sold—a decrease of 3,237 from the previous week and 20,020 fewer than the same week last year.
- Occupancy: Average occupancy was 79.4%, down 5.3% year-over-year, ranking us 8th among the top 25 markets and 5th in the western competitive set. However, we were well ahead of Phoenix, which had the lowest occupancy in the western comp set at 65.3%.
- Top 3 markets last week: Boston (89.1%), New York (88.3%), and Seattle (87.0%).
- Local performance: The I-15 Corridor led with 85.9% occupancy, followed by UTC (85.7%) and La Jolla (85.5%).
- TwitchCon impact: TwitchCon boosted occupancies to 87%–95% across the city on Friday, while all regions in the city recorded occupancies between 94% and 97% on Saturday.
- ADR: The average daily rate (ADR) was $224, essentially flat compared to last year. It’s positive to see hotels maintaining rates amid rising business and labor costs.
- Convention activity: TwitchCon was in town last week, contributing about 20,500 room nights. Despite this, upscale+ hotels sold 63,104 room nights—around 17,000 fewer than last year.
View the complete hotel performance report here.
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