To help support the San Diego North region as we head into the peak travel season, a new advertising program launched on May 30 in Los Angeles, Phoenix, Tucson and Las Vegas. The four week campaign consists of traffic radio in all four markets plus digital outdoor boards in Los Angeles. Advertising creative will promote the San Diego North County region, La Jolla and specific events including the Del Mar Thoroughbred Race season and La Jolla Playhouse. Visitors can also view our latest promotions on sandiego.org/northcounty. The total media investment for this program is $200,000.