For the second year in a row the San Diego CVB has partnered with KTNV Las Vegas (the ABC affiliate) to give away 80 trips to San Diego this summer. The promotion ran April 4 – May 27 and was valued at over $250K. Winners will stay at the Radisson Rancho Bernardo and will receive passes to the San Diego Zoo’s Safari Park. Partners were included in more than 450 30- and 15 -second spots promoting the win-a-trip contest (and San Diego’s North County). In addition to the promo spots, the promotion was mentioned in every newscast for more than a month and on their MORNING BLEND show. Lastly, morning anchor, Lisa Remillard and her production crew visited the Safari Park for a live remote broadcast the morning of May 4, withnine live reports interviewing partner staff. The promotion generated over 6,700 entries.