Category: Regional Sales & Marketing Initiatives

Big Numbers in 2016 for San Diego

With an updated ad campaign, big name sporting events and other popular draws, San Diego’s tourism economy should continue to shine in 2017. A record 35 million people visited San Diego last year, according to the San Diego Tourism Authority…

2016 San Diego Regional Marketing Support Recap

2016 Sub-Region Sweepstakes

The San Diego Tourism Authority provides marketing initiatives, promotions, and advertising to help support the San Diego Sub-Region areas of the destination. Through both value and luxury campaigns, digital promotions, and key partnerships, the sub-region gains exposure to a wide-ranging…

October 2016 – Sales & Marketing Highlights

Below are some of the sales & marketing highlights from various departments during the month of October 2016. SALES & MARKETING HIGHLIGHTS Special events in October focused on October Kids Free and Halloween. Web traffic for October included 599,071 user sessions…

September 2016 – Sales & Marketing Highlights

Below are some of the sales & marketing highlights from various departments during the month of September 2016. If you missed our annual Sales & Marketing Workshop, here’s a quick photo recap: SALES & MARKETING HIGHLIGHTS Special events in September focused…

July 2016 – Sales & Marketing Highlights

Below are some of the sales & marketing highlights from various departments during the month of July 2016. SALES & MARKETING HIGHLIGHTS Special events in July focused on Summer, 4th of July/Big Bay Boom, MLB All-Star Week, San Diego Pride Weekend,…

San Diego Sub-Region Marketing Update

The SDTA offers several key benefits to our Sub-Region members that highlight Mission Valley, La Jolla, Mission Bay, Point Loma Peninsula, North Coastal and North Inland. A portal has been created for each Sub-Region where logos, taglines, videos and rights-free…

San Diego Sub-Region Marketing Plan

In 2013, the City of San Diego renewed the San Diego Tourism Marketing District (TMD) for thirty-nine and a half years. The express intent of the TMD is to fund sales and marketing programs that deliver room nights to assessed…