January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work
Destination Promotions
San Diego Digital Ad Creative – Canada
New San Diego International Airport Promotional Video
International travel to the United States is an increasingly important avenue for driving new visitation to the San Diego region. The San Diego Tourism Authority relies on expanded air travel to help encourage international travel. In partnership with the San Diego Regional Economic Development Corporation, San Diego Regional Chamber of Commerce, and San Diego County … [Read more...] about New San Diego International Airport Promotional Video
Big Numbers in 2016 for San Diego
With an updated ad campaign, big name sporting events and other popular draws, San Diego's tourism economy should continue to shine in 2017. A record 35 million people visited San Diego last year, according to the San Diego Tourism Authority (SDTA), the private non-profit responsible for attracting visitors to the region. “As a visitor destination, San Diego has never been … [Read more...] about Big Numbers in 2016 for San Diego
SDTA 2017 Audience Based Program Overview
FY17 – Audience Based Program Overview Adult Spring Digital Program Campaign Overview: Flight dates: January 16 – April 30 Markets: National Media: Digital Adult Digital Media Partners: BuzzFeed Sojern Nativo Facebook Instagram Adult Digital Creative: :30 Adult Video: Youtube link: … [Read more...] about SDTA 2017 Audience Based Program Overview