PHOTO RECAP! San Diego was featured in a $4 million marketing campaign by its Japanese client, HIS, in Tokyo earlier this year. San Diego was featured in Tokyo subway stations and cars, as well as advertised in a sale promotion…
Category: Destination Promotions
SDTA Campaigns (Kids Free, etc.) and other high-profile promotions (partnerships, etc).
33 million and counting…
The 2013 tourism numbers are in, and for the first time ever, the number of visitors to San Diego County surpassed 33 million showing the strength of the San Diego brand. As the second largest traded industry, supplying more than…
San Diego Launches new “Guides to the Good Stuff” Campaign
On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good…
Great News For The Year Ahead
The year ahead is an exciting one. As we put 2013 behind us and look forward to the opportunities ahead of us, we see our destination poised for growth. Thanks to the leadership of the Tourism Marketing District, the TMD…
New San Diego Online Advertising Launches November 1
On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners:…
Visit California Launches New Television Advertising Campaign Featuring San Diego
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, “Dream Big”. California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state’s geography and experiences. This positioning,…
“Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
The SDTA is excited to announce the return of the “Kids Free in San Diego” promotion during the month of October in 2013. Last October, over 110 SDTA members participated in the promotion successfully boosting inbound Fall travel to San…
Fall Member Opportunity, Free Standing Insert (FSI) in Key Markets
SDTA members have the opportunity to participate in a twelve-page, full-color newspaper insert (FSI) to be published in ten key western region markets on August 25. This co-op program maximizes your dollars with distribution to 500,000 upscale households targeting affluent…
SDTA and SeaWorld Launch Vital Co-Op Advertising Campaign
Just in time to promote San Diego ahead of the peak summer travel season, the San Diego Tourism Authority (SDTA) and SeaWorld San Diego launched a vital $3.2 million co-op advertising campaign on May 6. The joint advertising campaign, titled…
Mayor Jerry Sanders Helps to Get the Word Out for Kids Free San Diego
Today, San Diego Mayor Jerry Sanders joined officials from ConVis and the world-famous San Diego Zoo at a press conference to show his support and to help publicize the first-ever, destination-wide Kids Free San Diego promotion. Created to encourage visitors…