When it comes to a sunny outlook, San Diego shines the brightest. When California started to When it comes to a sunny outlook, San Diego shines the brightest. So when travelers were craving inspiration as the tourism industry reopened, the San Diego Tourism Authority leaped into action with a simple but compelling message: Happiness Is Calling You Back.
Driven by an $8 million program of work to spread the message in key markets, tourism began to thrive again, with big boosts in hotel occupancy, ADR and hotel revenue. San Diego hotels also outperformed most other U.S. markets through June. And Jon Rahm, who won the ultra-prestigious U.S. Open at the Torrey Pines Golf Course here this summer, can tell you why: “Every time we come here, we’re just happy.”