With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
tourism
SDTA and Tripadvisor Take San Diego “On Tour” in 2024
April marked the launch of the San Diego Tourism Authority’s custom content and media partnership with Tripadvisor and its in-house creative studio, Wanderlab. Complementing the SDTA’s traditional, multi-layered advertising program of work, the “San Diego On Tour” campaign targets a National digital audience with pop-up activations in key spot markets including New York and … [Read more...] about SDTA and Tripadvisor Take San Diego “On Tour” in 2024
Meet The Studio Door a 2024 SDTA Tourism Accelerator Member
We are thrilled to introduce The Studio Door, a member of the 2024 Tourism Accelerator Cohort. Designed to promote diversity, equity and inclusion in the local tourism industry, the San Diego Tourism Authority’s Tourism Accelerator program provides free SDTA membership, mentoring, education and networking opportunities to businesses owned by people of color, women, veterans … [Read more...] about Meet The Studio Door a 2024 SDTA Tourism Accelerator Member
Meet Danielle Monique Designs a 2024 SDTA Tourism Accelerator Member
We are thrilled to introduce Danielle Monique Designs, a member of the 2024 Tourism Accelerator Cohort. Designed to promote diversity, equity and inclusion in the local tourism industry, the San Diego Tourism Authority’s Tourism Accelerator program provides free SDTA membership, mentoring, education and networking opportunities to businesses owned by people of color, … [Read more...] about Meet Danielle Monique Designs a 2024 SDTA Tourism Accelerator Member
Research Report: 2023 in Review and What Could Be in Store for ‘24
Following the pandemic, travel seemed to undergo a fundamental shift with the rise of “revenge travel” and the emergence of the digital nomad who could take advantage of traveling without having to take time off from work. In 2022, overnight travel was certainly “vengeful,” with hotel visitors staying an average of four (4) nights and short-term vacation rental (STVR) … [Read more...] about Research Report: 2023 in Review and What Could Be in Store for ‘24