We are thrilled to introduce Movement Matters Collective, a member of the 2025 Tourism Accelerator Cohort. Designed to promote diversity, equity and inclusion in the local tourism industry, the San Diego Tourism Authority’s Tourism Accelerator program provides free SDTA membership, mentoring, education and networking opportunities to businesses owned by people of color, … [Read more...] about Meet Movement Matters Collective a 2025 SDTA Tourism Accelerator Member
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Plan Your Year: SDTA’s FY26 Editorial Calendar to Inspire San Diego Storytelling
Get ready to spark a whole year of creativity and strategic alignment with our FY2026 Digital Marketing Editorial Calendar. The Digital Marketing department designed this calendar so you can plan your owned channel editorial calendar and content development to amplify and align with the same travel motivators the SDTA will be covering with themed content published organically … [Read more...] about Plan Your Year: SDTA’s FY26 Editorial Calendar to Inspire San Diego Storytelling
Exciting Events for San Diego Tourism Authority Members: Save Your Spot
The San Diego Tourism Authority (SDTA) is thrilled to invite our members to a series of exclusive events that celebrate our vibrant tourism industry, foster connections, support great local non-profits and create unforgettable memories. SDTA Member Event at Petco Park – April 1 Step up to the plate and join the SDTA team for an exclusive member event as the San Diego … [Read more...] about Exciting Events for San Diego Tourism Authority Members: Save Your Spot
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
SDTA and Tripadvisor Take San Diego “On Tour” in 2024
April marked the launch of the San Diego Tourism Authority’s custom content and media partnership with Tripadvisor and its in-house creative studio, Wanderlab. Complementing the SDTA’s traditional, multi-layered advertising program of work, the “San Diego On Tour” campaign targets a National digital audience with pop-up activations in key spot markets including New York and … [Read more...] about SDTA and Tripadvisor Take San Diego “On Tour” in 2024