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Bringing San Diego’s Culture of Happiness to Life in collaboration with National Geographic CreativeWorks

May 9, 2025 By SDTA Staff Leave a Comment

At the San Diego Tourism Authority, we understand that travel is not just about where you go – it’s about how a place makes you feel. San Diego consistently delivers a sense of joy, creativity, and connection that sets it apart. To further elevate our destination on the national stage, we are proud to announce a premium content campaign, working with Disney Advertising and … [Read more...] about Bringing San Diego’s Culture of Happiness to Life in collaboration with National Geographic CreativeWorks

Out-of-Market Leisure Advertising Ramps Up with Pull-through Program

February 5, 2021 By Thega-Alem Berhe Leave a Comment

With the stay-at-home orders lifted in late January, the SDTA’s immediate advertising efforts focused on moving up its consideration/booking digital campaign from March 1 to February 1 with the goal of driving San Diego visitation. The campaign is using targeted programmatic and travel-endemic display ads, online travel agency advertising, and paid search to target active … [Read more...] about Out-of-Market Leisure Advertising Ramps Up with Pull-through Program

San Diego Sends Positivity To Chicago

May 15, 2015 By Nick Leave a Comment

San Diego is the city where "Happiness Is Calling." With fair weather all year round, we can't help but want to spread our sunshine to our friends in cold-weather cities across the nation. And so, in mid-March, our team lead by Mr. Positivity and his Taylor guitar traveled to the Midwest to spread some positive vibes. Our mission: Bring a little laughter and happiness to … [Read more...] about San Diego Sends Positivity To Chicago

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  • Upcoming Convention Attendance: June 2025
  • Bringing San Diego’s Culture of Happiness to Life in collaboration with National Geographic CreativeWorks
  • Weekly Hotel Performance Update – April 27-May 3, 2025

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