At the San Diego Tourism Authority, we understand that travel is not just about where you go – it’s about how a place makes you feel. San Diego consistently delivers a sense of joy, creativity, and connection that sets it apart. To further elevate our destination on the national stage, we are proud to announce a premium content campaign, working with Disney Advertising and … [Read more...] about Bringing San Diego’s Culture of Happiness to Life in collaboration with National Geographic CreativeWorks
happiness
Out-of-Market Leisure Advertising Ramps Up with Pull-through Program
With the stay-at-home orders lifted in late January, the SDTA’s immediate advertising efforts focused on moving up its consideration/booking digital campaign from March 1 to February 1 with the goal of driving San Diego visitation. The campaign is using targeted programmatic and travel-endemic display ads, online travel agency advertising, and paid search to target active … [Read more...] about Out-of-Market Leisure Advertising Ramps Up with Pull-through Program
San Diego Sends Positivity To Chicago
San Diego is the city where "Happiness Is Calling." With fair weather all year round, we can't help but want to spread our sunshine to our friends in cold-weather cities across the nation. And so, in mid-March, our team lead by Mr. Positivity and his Taylor guitar traveled to the Midwest to spread some positive vibes. Our mission: Bring a little laughter and happiness to … [Read more...] about San Diego Sends Positivity To Chicago