$9 million initiative includes TV, print, online and billboard advertising. Fresh off a year in which San Diego's tourism economy posted record numbers, Mayor Kevin Faulconer and tourism industry leaders debuted the San Diego Tourism Authority's 2015 spring-summer advertising campaign today.The new Happiness is Calling "Signs" campaign is a nearly $9 million multi-platform … [Read more...] about SDTA Launches New Advertising Campaign
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Celebrate National Travel and Tourism Week with SDTA at Petco Park
Join team members from the San Diego Tourism Authority atop Western Metal Building at Petco Park to celebrate the significant contributions of the hospitality and tourism industry in San Diego. Come mix and mingle with industry professionals or check out the exhibits, while enjoying all the food and drink you desire. Then stay to watch the Padres take on the Royals -- all … [Read more...] about Celebrate National Travel and Tourism Week with SDTA at Petco Park
San Diego Launches new “Guides to the Good Stuff” Campaign
On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good Stuff is a rich media campaign in which influential San Diegans share their perspective on the San Diego lifestyle in their … [Read more...] about San Diego Launches new “Guides to the Good Stuff” Campaign