On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners: Expedia, Orbitz Worldwide, Priceline and Trip Advisor. Due to the lack of marketing funds for 2013 and the subsequent loss in … [Read more...] about New San Diego Online Advertising Launches November 1
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Visit California Launches New Television Advertising Campaign Featuring San Diego
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego
California Coastal Commission Approves San Diego Convention Center Expansion Plan
Today, October 10, 2013, the California Coastal Commission met to hear final public comment and vote on the expansion plan of the San Diego Convention Center. Happily, we can report that the Commission voted to APPROVE the expansion. This was the final permitting hurdle necessary to cross in order to put a shovel in the ground. This is wonderful news for the entire tourism … [Read more...] about California Coastal Commission Approves San Diego Convention Center Expansion Plan
California Travel Association Bill AB483 Signed by Governor Brown
On Monday, October 7, 2013, Governor Jerry Brown signed into law AB483, which protects the longstanding practice of businesses assessing themselves to fund tourism promotion and neighborhood improvements from unintended consequences of a state initiative. This bill clarifies that local governments may continue to establish and renew Tourism Marketing Districts (TMD) and other … [Read more...] about California Travel Association Bill AB483 Signed by Governor Brown
2014 Member Research Brief and Opportunities Plan Now Available
SDTA Members can log into MemberNet to download documents to support business planning for 2014. The 2014 Member Research Brief is available on the Research and Reports page, and consists of 47 pages of data on the San Diego visitor market and profile, and extensive industry performance data. The 2014 Member Opportunities Plan is available on the Opportunities page, … [Read more...] about 2014 Member Research Brief and Opportunities Plan Now Available