At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego
News
California Coastal Commission Approves San Diego Convention Center Expansion Plan
Today, October 10, 2013, the California Coastal Commission met to hear final public comment and vote on the expansion plan of the San Diego Convention Center. Happily, we can report that the Commission voted to APPROVE the expansion. This was the final permitting hurdle necessary to cross in order to put a shovel in the ground. This is wonderful news for the entire tourism … [Read more...] about California Coastal Commission Approves San Diego Convention Center Expansion Plan
California Travel Association Bill AB483 Signed by Governor Brown
On Monday, October 7, 2013, Governor Jerry Brown signed into law AB483, which protects the longstanding practice of businesses assessing themselves to fund tourism promotion and neighborhood improvements from unintended consequences of a state initiative. This bill clarifies that local governments may continue to establish and renew Tourism Marketing Districts (TMD) and other … [Read more...] about California Travel Association Bill AB483 Signed by Governor Brown
2014 Member Research Brief and Opportunities Plan Now Available
SDTA Members can log into MemberNet to download documents to support business planning for 2014. The 2014 Member Research Brief is available on the Research and Reports page, and consists of 47 pages of data on the San Diego visitor market and profile, and extensive industry performance data. The 2014 Member Opportunities Plan is available on the Opportunities page, … [Read more...] about 2014 Member Research Brief and Opportunities Plan Now Available
San Diego’s Government Per Diem Rate Recalculated to $139 for FY14
The General Services Administration (GSA) decided to unfreeze the per diem rates for federal travel in fiscal year 2014. Rates have been recalculated to reflect market value. This is a positive outcome following last year's proposal by GSA to reduce the per diem by up to 30 percent. San Diego's Per Diem Rate will be $139 in FY14. … [Read more...] about San Diego’s Government Per Diem Rate Recalculated to $139 for FY14