January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work
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San Diego Meeting Certified 2018 Registration Now Open
REGISTRATION NOW OPEN SAN DIEGO MEETING CERTIFIED One Message, One Voice, One Brand Funded by the Tourism Marketing District Corporation REGISTER HERE We are happy to announce registration is now open for the 2018 San Diego Meeting Certified Courses. More than 350 of your colleagues in the hospitality sales industry have already completed this course and are now San … [Read more...] about San Diego Meeting Certified 2018 Registration Now Open
November 2017 – Sales & Marketing Highlights
SALES & MARKETING HIGHLIGHTS Below are the November 2017 sales & marketing highlights from various departments from the San Diego Tourism Authority. BRAND MARKETING DOMESTIC LEISURE ADVERTISING The Regional OTA campaign launched in November and will continue through April with Expedia Brands. The $250,000 advertising campaign is expected to deliver 8.6 million … [Read more...] about November 2017 – Sales & Marketing Highlights
Cross Border Xpress (CBX) Breaks Passenger Record in Its Second Year
Cross Border Xpress (CBX), the pedestrian bridge that links San Diego and the Tijuana International Airport, celebrates its second anniversary with record-breaking passenger numbers. CBX had already serviced over 1.5 million passengers by October 2017, and it is projected to service up to 1.9 million passengers by the end of the year. This is 600,000 more passengers than 2016. … [Read more...] about Cross Border Xpress (CBX) Breaks Passenger Record in Its Second Year