Below are the July 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING SDTA invested over $179,326 in advertising during the month of July, delivering more than 37.8 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising The always-on layers of the foundational digital media … [Read more...] about July 2019 – Sales & Marketing Highlights
News
SDTA Wins the 2019 Destiny Award for International Marketing
A co-op campaign launched by SDTA in partnership with the San Francisco Travel Association won first place in International Marketing at the 2019 U.S. Travel ESTO Destiny Awards. The “Best of California” Campaign showcased the links between the two cities, highlighting the unique outdoor, culinary and culture experiences offered in each of the iconic cities. Building on a … [Read more...] about SDTA Wins the 2019 Destiny Award for International Marketing
San Diego Lodging Performance – August 4-10, 2019
In the first full week of August, San Diego hotels averaged between 81.5% occupancy in Escondido to 91.7% in the UTC area. The only region to see growth in occupancy compared to the same week last year were properties in UTC, which rose by 0.1%. Average daily rates ranged from $137.89 in Escondido to $311.17 in La Jolla. Properties in the I-15 Corridor improved in ADR by … [Read more...] about San Diego Lodging Performance – August 4-10, 2019
San Diego Lodging Performance – July 28-August 3, 2019
In the 31st week of 2019, San Diego hotel occupancy ranged from 84.4% in Escondido to 91.3% in Mission Bay. Compared to the same week last year, all regions contracted in occupancy, with Escondido reducing the least by -0.3%, followed by hotels Downtown which fell by -2.1%. Average daily rates ranged from $146.52 in Escondido to $317.00 in La Jolla. Only two regions … [Read more...] about San Diego Lodging Performance – July 28-August 3, 2019
San Diego Lodging Performance – July 21-27, 2019
In the last full week of July 2019, occupancy and average daily rate actuals were high, though fell short of last year’s peaks. Occupancy rates ranged from 86.1% in Del Mar/Oceanside to 92.9% in Mission Valley. The regions that fell the least compared to last year were Escondido, which contracted by -0.6%, followed by Mission Valley, which fell by -0.7%. ADR ranged from … [Read more...] about San Diego Lodging Performance – July 21-27, 2019