In recent years, San Diego has lost seven large conventions due to the Convention Center’s lack of space and amenities. Conventions are a boon the local economy, filling up San Diego’s hotels and benefitting small businesses from restaurants to shops and more. The economic impact of losing those conventions? An estimated $400 million. To highlight the need to pass Measure … [Read more...] about Convention Center Clients Share Support for Measure C
News
December 2019 Hotel Performance
San Diego hotels in the month of December averaged 62.7 percent occupancy, a 6.3 percent reduction compared to 2018, while the average daily rate (ADR) was $135.50, down 5.4 percent from last year. San Diego occupancy for the month ranked 10th among top 25 markets, while ADR ranked 9th. With the American Society for Hematology (ASH) missing from this month’s mix … [Read more...] about December 2019 Hotel Performance
SDTA Wins Visit CA Award for Marketing Partnership
The San Diego Tourism Authority in partnership with the San Francisco Travel Association received a first-place Poppy Award for Best Cooperative Marketing at the 2020 Visit California Outlook Forum. In 2019, SDTA teamed up with the San Francisco Travel Association to create a co-op campaign in China, highlighting the links between the two cities and showcasing the unique … [Read more...] about SDTA Wins Visit CA Award for Marketing Partnership
December 2019 – Sales & Marketing Highlights
Below are the December 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of December, SDTA invested over $1.22 million in advertising, delivering more than 221.5 million gross impressions. Key advertising initiatives for the month included: Domestic Leisure Advertising Foundational Digital … [Read more...] about December 2019 – Sales & Marketing Highlights
Measure C Social Media Toolkit
Help spread the word on the importance of Yes on C! Share these messages on your social media profiles to encourage your friends and family members to get out and vote Yes on Measure C on March 3. Yes on C! Email Template Yes on C! Flyer Facebook and LinkedIn Copy: Only a few days left until the big vote — It’s time to tackle homelessness head-on! Measure C is a hotel … [Read more...] about Measure C Social Media Toolkit