January began 2020 on a positive note with visitation up in all segments.Southern California day visitors and attraction attendance rebounded in January, up 15 percent and 24 percent respectively, following extensive rain over weekends in 2019 Q1. Both hotel and private home visitors grew around 5 percent in the month supporting a 4.7 percent increase in spending at local … [Read more...] about Tourism Industry Performance – January 2020
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REPORT: THE ECONOMIC IMPACT OF THE CORONAVIRUS DUE TO TRAVEL LOSS
Download this report from Oxford Economics to learn more about how coronavirus is affecting all sectors of the economy. The report also provides projections for recovery. … [Read more...] about REPORT: THE ECONOMIC IMPACT OF THE CORONAVIRUS DUE TO TRAVEL LOSS
SDTA Response to Coronavirus
The SDTA team has been working tirelessly with our partners at the state and national level as well as locally to address the COVID-19 challenges, including budget shortfalls, communications efforts and the development of a recovery program. Here is an update: Immediate Program of Work SDTA has canceled all media campaigns for April through June in response to … [Read more...] about SDTA Response to Coronavirus
Coronavirus — How You Can Help
If you're feeling helpless in the midst of a global pandemic, you're not alone. Washing your hands, covering your mouth when you cough and practicing social distancing is extremely helpful, but there are other things you can do to serve your community during times of uncertainty. Gift cards Foodies can still enjoy San Diego's fantastic culinary scene by purchasing gift … [Read more...] about Coronavirus — How You Can Help
January 2020 – Sales & Marketing Highlights
Below are the January 2020 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of January, SDTA invested over $1.8 million in advertising, delivering more than 270.8 million gross impressions. Key advertising initiatives for the month included: Domestic Leisure Advertising Brand The second flight of … [Read more...] about January 2020 – Sales & Marketing Highlights