From international campaigns earning billions of impressions to worldwide press coverage to highlighting the San Diego destination's unique and stunning attributes through creative storytelling and innovative mediums, the San Diego Tourism Authority's 2019 international program of work was highly successful inspiring travel around the globe. Interested in learning more about … [Read more...] about Inspiring Travel and Smiles — SDTA’s Banner Year
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Help Keep California’s Thriving Tourism Industry Strong
Did you know that 88 percent of Visit California's budget is used to market California as a travel destination across the globe? How about that marketing programs created by Visit California receive billions of global impressions? And that visitors to the state spent more than $140.6 billion at businesses in 2018? Visit California's global marketing initiatives have … [Read more...] about Help Keep California’s Thriving Tourism Industry Strong
San Diego Lodging Performance – October 13-19, 2019
In the 42nd week of 2019, San Diego hotels had average occupancy rates range from 70.4% in Escondido to 82.8% in the UTC region. The only region that rose occupancy rates compared to the same week last year was Del Mar/Oceanside, up by 2.8% over last year. Average daily rates ranged from $108.36 in Escondido to $250.61 in La Jolla. Half of the regions improved in ADR … [Read more...] about San Diego Lodging Performance – October 13-19, 2019
Help Define the Future of Transit in San Diego
You can help plan the future of transit in San Diego when you take the Elevate SD 2020 Vision Builder Challenge! The Vision Builder is an easy-to-use online tool for the San Diego Metropolitan Transit System (MTS) to learn about your transportation priorities. The Vision Builder provides 17 different project concepts and a 1,000 coin budget where you can create your … [Read more...] about Help Define the Future of Transit in San Diego
September 2019 – Sales & Marketing Highlights
Below are the September 2019 sales and marketing highlights from various San Diego Tourism Authority departments. BRAND MARKETING During the month of September, SDTA invested over $1.5 million in advertising, delivering more than 224.2 million gross impressions. Advertising initiatives for the month included: Domestic Leisure Advertising Domestic Leisure Advertising The first … [Read more...] about September 2019 – Sales & Marketing Highlights