The California-Mexico Trade Initiative took place from March 30-April 3 and SDTA president Joe Terzi was among the group of local leaders involved in promoting a common goal to boost communication and trade between our neighboring economies. The trip included round-table discussions with Mexican government agencies including meeting with Secretariat of Foreign Relations and … [Read more...] about President Joe Terzi attends California-Mexico Trade Initiative
SDTA News
33 million and counting…
The 2013 tourism numbers are in, and for the first time ever, the number of visitors to San Diego County surpassed 33 million showing the strength of the San Diego brand. As the second largest traded industry, supplying more than 165,000 jobs, these numbers are important to know and share. Overall, the economic impact to San Diego from visitor spending was $18.7 billion and … [Read more...] about 33 million and counting…
San Diego Launches new “Guides to the Good Stuff” Campaign
On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good Stuff is a rich media campaign in which influential San Diegans share their perspective on the San Diego lifestyle in their … [Read more...] about San Diego Launches new “Guides to the Good Stuff” Campaign
Happy Anniversary to San Diego Landmarks
It's always great to see our partners achieve milestones with their business. Their success in San Diego provides visitors the opportunity to create great memories in the destination! We are happy to acknowledge so many that are celebrating anniversaries. SAN DIEGO ICONS CELEBRATE On March 21, 2014, SeaWorld San Diego celebrates its 50th anniversary. The iconic … [Read more...] about Happy Anniversary to San Diego Landmarks
2014 SDTA Annual Meeting set for Thursday, March 27th
UPDATE April 2, 2014: Recap of all the events and presentations at the Annual Meeting -- click here. ================= The San Diego Tourism Authority invites you to join us at the 2014 Annual Meeting where SDTA President Joe Terzi and industry leaders present the state of local tourism -- where we are headed and what to expect. Celebrating 60 years, the annual … [Read more...] about 2014 SDTA Annual Meeting set for Thursday, March 27th