Balboa Theatre in downtown San Diego drew hundreds of movie-goers to the premiere of the documentary "Balboa Park: The Jewel of San Diego." The film highlights the historical road map that built the urban park, from it's founders, financiers, and fans, to its place in San Diego history. San Diego City Council President Todd Gloria opened the evening with remarks from the … [Read more...] about Balboa Park Film Premiere Draws Crowds and Applause
SDTA News
San Diego’s Tourism Economy Gains Ground in 2014
San Diego’s Tourism Economy Gains Ground in 2014 33.8 Million People Visit San Diego and Spend More than $9 Billion Fueled by an unprecedented, multimillion dollar marketing campaign and several new, innovative promotional initiatives, San Diego’s tourism economy scored its best year on record in 2014. With just two weeks left in the year, San Diego is poised to set … [Read more...] about San Diego’s Tourism Economy Gains Ground in 2014
… meanwhile in Japan.
SDTA Travel Trade Development Manager, Riki Suzuki travels to Japan for several weeks to sell San Diego to local travel companies. Riki represented San Diego in cooperation with World Air-Sea Service in Tokyo. WAS recently launched 2 tour series to San Diego (11 departures for an 8 day tour and 5 departures of 11 day tour – all in San Diego!). Riki will also be doing … [Read more...] about … meanwhile in Japan.
SDTA Sales & Marketing Workshop Photo Recap
Thanks to everyone for joining us at the beautiful Paradise Point Resort for our fall Sales & Marketing Workshop. Attendance reached nearly 450 people from across the tourism and hospitality industry in San Diego! You can download the Member Opportunities Document and other forward-looking research documents in the member section of member.sandiego.org. WATCH A 1 MINUTE … [Read more...] about SDTA Sales & Marketing Workshop Photo Recap
International Marketing Efforts Seen in Japan
PHOTO RECAP! San Diego was featured in a $4 million marketing campaign by its Japanese client, HIS, in Tokyo earlier this year. San Diego was featured in Tokyo subway stations and cars, as well as advertised in a sale promotion on a poster at some of retail travel agencies. This marked a major milestone for both HIS and San Diego, as HIS had never included San Diego in a … [Read more...] about International Marketing Efforts Seen in Japan