Industry Trends

March delivered a much-welcome boost to hotel performance after a sluggish start to 2024. Data from Smith Travel Research (STR) indicates that San Diego County properties sold more than 1.5 million room nights in March 2024, a 2.3% increase over March 2023 and enough to draw in more than $316 million in hotel revenues. However, this uptick was not enough to undo the constant … [Read more...] about Slow Start to 2024 Yields Modest Lodging Forecast Downgrades