Excerpt from Morrison & Company, Lodging Industry Management Consulting Report December 2018 RevPAR was flat compared to December 2017, and for the year RevPAR was up in all four major California markets. The main takeaways for the month of December 2018 are: Occupancy declined in 16 of the Top 25 U.S. Markets, ADR declined in 8 and RevPAR declined in 11. Again, … [Read more...] about 2018 Annual Performance Comparison – Top 21 Markets
Executive Update
Looking Forward – A Message from Joe Terzi
We’ve had great success over the past year and now is the time to continue that momentum. Thinking outside the box with big, bold ideas will ensure the San Diego Tourism Authority keeps its reputation as a leader in the industry. It also keeps San Diego top of mind as the preferred vacation and meeting destination for nearly 35 million visitors per year. The SDTA annual … [Read more...] about Looking Forward – A Message from Joe Terzi
Fiscal Year 2018 Midyear Update
Fiscal Year 2018 Midyear Update July 2017 - December 2017 Click to download full report (PDF) … [Read more...] about Fiscal Year 2018 Midyear Update
SDTA signs letter of agreement to promote bi-national region
On March 6, 2018, the SDTA team celebrated its strong partnership with leaders from Ensenada tourism, signing a letter of agreement to build relations and achieve common goals to promote the bi-national region. The SDTA delegation included: Joe Terzi, President & CEO Kerri Kapich, Chief Operating Officer Margie Sitton, Senior Vice President of Sales Phil … [Read more...] about SDTA signs letter of agreement to promote bi-national region
SDTA 2018 January – June Brand Advertising Program of Work
January marks the kickoff of SDTA’s big marketing and advertising push leading up to the Spring – Summer travel season. Over $15 million in media will run during the January – June timeframe. Included below are a few major initiatives so you can align your potential marketing opportunities to capitalize on the momentum. TIPS: Update your MemberNet profile to … [Read more...] about SDTA 2018 January – June Brand Advertising Program of Work