The 2013 tourism numbers are in, and for the first time ever, the number of visitors to San Diego County surpassed 33 million showing the strength of the San Diego brand. As the second largest traded industry, supplying more than 165,000 jobs, these numbers are important to know and share. Overall, the economic impact to San Diego from visitor spending was $18.7 billion and … [Read more...] about 33 million and counting…
Destination Promotions
San Diego Launches new “Guides to the Good Stuff” Campaign
On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good Stuff is a rich media campaign in which influential San Diegans share their perspective on the San Diego lifestyle in their … [Read more...] about San Diego Launches new “Guides to the Good Stuff” Campaign
Great News For The Year Ahead
The year ahead is an exciting one. As we put 2013 behind us and look forward to the opportunities ahead of us, we see our destination poised for growth. Thanks to the leadership of the Tourism Marketing District, the TMD funding was restored allowing the SDTA to implement our long term strategic plan to grow demand for San Diego. Through the end of our fiscal year in June, … [Read more...] about Great News For The Year Ahead
New San Diego Online Advertising Launches November 1
On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners: Expedia, Orbitz Worldwide, Priceline and Trip Advisor. Due to the lack of marketing funds for 2013 and the subsequent loss in … [Read more...] about New San Diego Online Advertising Launches November 1
Visit California Launches New Television Advertising Campaign Featuring San Diego
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego