On Monday, March 10, 2014, the San Diego Tourism Authority (SDTA) unveiled an exciting new digital advertising initiative, the Guides to the Good Stuff. An extension of the SDTA’s current Happiness is Calling brand marketing efforts, the Guides to the Good Stuff is a rich media campaign in which influential San Diegans share their perspective on the San Diego lifestyle in their … [Read more...] about San Diego Launches new “Guides to the Good Stuff” Campaign
Destination Promotions
Great News For The Year Ahead
The year ahead is an exciting one. As we put 2013 behind us and look forward to the opportunities ahead of us, we see our destination poised for growth. Thanks to the leadership of the Tourism Marketing District, the TMD funding was restored allowing the SDTA to implement our long term strategic plan to grow demand for San Diego. Through the end of our fiscal year in June, … [Read more...] about Great News For The Year Ahead
New San Diego Online Advertising Launches November 1
On the heels of the October Kids Free San Diego promotion, a new online advertising campaign launches November 1 and runs until the end of February. San Diego will be the featured destination with the following online travel publishing partners: Expedia, Orbitz Worldwide, Priceline and Trip Advisor. Due to the lack of marketing funds for 2013 and the subsequent loss in … [Read more...] about New San Diego Online Advertising Launches November 1
Visit California Launches New Television Advertising Campaign Featuring San Diego
At the October 4, 2013 Visit California Commission meeting, a new brand advertising campaign was unveiled, "Dream Big". California is synonymous with abundance, from the year-round sunshine it boasts to the diversity of the state's geography and experiences. This positioning, combined with California's unique brand character, continues to resonate with consumers and provide the … [Read more...] about Visit California Launches New Television Advertising Campaign Featuring San Diego
“Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15
The SDTA is excited to announce the return of the "Kids Free in San Diego" promotion during the month of October in 2013. Last October, over 110 SDTA members participated in the promotion successfully boosting inbound Fall travel to San Diego: County hotel room demand went up 6.6%, out-of-town attraction attendance went up 10%, and Amtrak southbound arrivals went up an … [Read more...] about “Kids Free in San Diego” Returns in Fall 2013 – Deadline Extended to July 15