At the San Diego Tourism Authority, we understand that travel is not just about where you go – it’s about how a place makes you feel. San Diego consistently delivers a sense of joy, creativity, and connection that sets it apart. To further elevate our destination on the national stage, we are proud to announce a premium content campaign, working with Disney Advertising and … [Read more...] about Bringing San Diego’s Culture of Happiness to Life in collaboration with National Geographic CreativeWorks
Social Media Toolkit: National Travel and Tourism Week 2025
Established in 1983, National Travel and Tourism Week (NTTW) is an annual tradition to celebrate the U.S. travel community and travel’s essential role in driving the economy, creating jobs, and improving quality of life in the United States. In San Diego, tourism is our second largest industry, responsible for employing 1 in 8 locals, creating an economic impact of … [Read more...] about Social Media Toolkit: National Travel and Tourism Week 2025
Celebrate National Travel & Tourism Week, May 8 at SeaWorld San Diego
Get ready to celebrate the power of travel! National Travel & Tourism Week returns May 4–10, spotlighting the ways travel fuels our economy, strengthens our communities and connects people across America. To mark the occasion, we invite you to an unforgettable evening at SeaWorld San Diego on Thursday, May 8 — a special celebration with our industry partners as we raise … [Read more...] about Celebrate National Travel & Tourism Week, May 8 at SeaWorld San Diego
SDTA Launches $22 Million Multimedia Advertising Programs
With a $22 million investment spanning January through June 2025, the SDTA’s advertising programs will increase brand visibility, engage key audiences, and drive consideration and intent to visit as consumers plan for Spring – Summer travel. New Brand Commercials: The Campaign’s Cornerstone Central to the campaign are five new brand commercials produced in partnership … [Read more...] about SDTA Launches $22 Million Multimedia Advertising Programs
Weekly Hotel Performance Update – November 24 – 30, 2024
To account for the calendar shift in the Thanksgiving holiday this year, these two weeks—November 17–23 and November 24–30—are analyzed together. This approach provides a clearer year-over-year comparison by encompassing the full holiday period rather than focusing on a single week. San Diego hotels sold a combined 573,000 room nights over these two weeks, approximately … [Read more...] about Weekly Hotel Performance Update – November 24 – 30, 2024