San Diego County hotel performance continued its recent pattern of volatility. The week of September 14 slightly outpaced the same week in 2024, while the week of September 21 fell short. Taken together, the market ran cooler than the same two-week period last year. Notably, much of last week’s decline can be attributed to the absence of two medium-sized events at the convention center that were held during this time in 2024 but did not return in 2025.
Across the two-week period, county hotels sold 717,213 room nights, representing a year-over-year shortfall of approximately 11,000 room nights, or 1.5%. Hotels traded rate for occupancy, with ADR dropping nearly $15—a 6.4% decline compared to last year. Combined with a 5.4% decrease in occupancy, RevPAR fell 11.5%.
Week of September 14 – 20, 2025
- Room Demand: 371,691 room nights (+13,958 rooms /+3.9% YoY).
- Occupancy: 79.2% (-0.3% YoY); 7th among the top 25 U.S. markets and 3rd in the western competitive set, behind San Francisco (86.7%) and Seattle (84.7%).
- Top Performing US Markets: New York and San Francisco tied at 86.7% – New York (-1.8% YoY), San Francisco (+4.8% YoY) and Boston – 85.9% (-3.6% YoY).
- Highest Performing Areas Locally: UTC – 87.1% (+1.6% YoY), Downtown – 85.6% (+10.3% YoY), and Pt. Loma – 83.9% (+1.0% YoY)
- ADR: $225.83 (+$1.75/+0.8% YoY).
- RevPAR: $178.74 (+$0.89/+0.5% YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 79,832 group room nights (+16,728 rooms /+26.1% YoY).
- Occupancy: 38.2% (+15.3% YoY).
- ADR: $314.03 (-0.8% YoY).
- RevPAR: $120.00 (+14.4% YoY).
- Convention Center Activity: Last week, the convention center hosted two events that together added just more than 9,850 room nights to the local market.
Week of September 21 – 27, 2025
- Room Demand: 345,522 room nights (-24,835 rooms; -6.7% YoY).
- Occupancy: 73.6% (-10.5% YoY); 8th among the top 25 U.S. markets and 3rd in the western competitive set, behind Seattle (80.6%) and San Francisco (75.8%).
- Top Performing US Markets: New York (91.8%; -1.5% YoY), Boston (82.1%; -6.7% YoY), and Seattle (80.6%; +2.9% YoY).
- Highest Performing Areas Locally: UTC – 81.2% (-6.8% YoY), La Jolla – 79.3% (-7.7% YoY), and Pt. Loma – 79.3% (-6.9% YoY)
- ADR: $203.85 (-$31.96; -13.6% YoY).
- RevPAR: $149.99 (-$43.77; -22.6% YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 57,964 group room nights (-20,155 rooms; -25.8% YoY).
- Occupancy: 27.6% (-32.7% YoY).
- ADR: $291.98 (-6.1% YoY).
- RevPAR: $80.64 (-36.8% YoY).
- Convention Center Activity: No events last week. Last year, the American Society of Plastic Surgeons and National Electrical Contractors Association were in tow, boosting the market by nearly 18,000 room nights. Hence, much of last week’s drop in performance can be attributed to a shift in the convention calendar.
View the complete hotel performance report for Sept. 14-20 here and for Sept. 21-27 here.
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