Hotel performance has softened in recent weeks. Last week, every key metric except supply declined year-over-year—a trend that suggests our already-conservative forecast for a flat Q3 compared to 2024 may have been too optimistic. Daily data from July 1 through September 13 shows San Diego County room night production down 1.8% year-over-year, which is surprising given the presence of Gaylord. Revenues are also down 3.0% year-over-year for the same period, resulting in a 5.1% decline in RevPAR.
Week of September 7 – 13, 2025
- Room Demand: 336,993 room nights (-23,977 rooms /-6.6% YoY).
- Occupancy: 71.8% (-10.2% YoY); 10th among the top 25 markets and 4th in the western competitive set, behind Seattle (82.6%), San Francisco (78%), and Los Angeles (74%).
- Top Performing US Markets: New York – 88.2% (+2.4% YoY), Seattle – 82.6% (-0.9% YoY), and Boston – 82.3% (+1.1% YoY)
- Highest Performing Areas Locally: Downtown – 80.6% (-3.7% YoY), Pt. Loma/Airport – 75.9% (-6.4% YoY), and La Jolla – 75.0% (-6.4% YoY)
- ADR: $212.34 (-$1.52/-0.7% YoY).
- RevPAR: $152.38 (-$18.51/-10.8% YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 69,101 group room nights (+5,632 rooms /+8.9% YoY).
- Occupancy: 33.1% (-0.8% YoY).
- ADR: $298.58 (-2.3% YoY).
- RevPAR: $98.76 (-3.1% YoY).
- Convention Center Activity: Last week, four events were hosted at the convention center. Collectively, these events contributed just over 20,300 room nights to the market.
View the complete hotel performance report here.
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