In aggregate, hotel performance was stable last week, but a peek under the hood reveals some nuances. A shift in the convention calendar drove demand and occupancy higher mid-week compared with the same week in 2024, while weekend demand came in measurably cooler. Last week extends a pattern of what appears to be inconsistent leisure travel demand. On the bright side, performance for the Sunday heading into Labor Day was just as strong this year as last.
Week of August 31st – September 6th, 2025
- Room Demand: 320,491 room nights (+7,814 rooms /+2.5% YoY).
- Occupancy: 68.2% (-1.4% YoY); 6th among the top 25 markets and 3rd in the western competitive set, behind Seattle (69.6%) and San Francisco (68.4%).
- Top Performing US Markets: New York – 84.1% (-2.7% YoY), Oahu Island – 72.8% (+3.3% YoY), and Boston – 72.2% (+5.9% YoY)
- Highest Performing Areas Locally: Downtown – 74.0% (+8.2% YoY), Pt. Loma/Airport – 73.1% (+5.6% YoY), and Mission Bay – 68.8% (-6.4% YoY)
- ADR: $204.85 (+$6.07/+2.5% YoY).
- RevPAR: $139.81 (+$1.57/+1.1% YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 51,081 group room nights (+16,865 rooms /+49.3% YoY).
- Occupancy: 24.4% (+30.4% YoY).
- ADR: $287.69 (+0.4% YoY).
- RevPAR: $70.21 (+30.8% YoY).
Convention Center Activity: Last week, the Veterinary Emergency and Critical Care Society conference was in town, generating 18,000 room nights in the market.
View the complete hotel performance report here.
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