- Room Nights Sold: San Diego County hotels sold 379,610 room nights, a slight decrease of 4,047 compared to the same week in 2024. There were a couple of factors at play beneath the surface:
- Occupancy: The average occupancy rate was 81.5% (-3.7% YoY), ranking 6th among the top 25 U.S. markets and 2nd in the Western competitive set, behind Seattle (87.8%).
- Top 3 National Markets: New York (89.5%), Seattle (87.8%), Denver (85.6%)
- Top 3 Local Submarkets: I-15 Corridor (88.8%), La Jolla (87.7%), UTC (87.4%)
- ADR averaged $241, up 2.0% YoY, while RevPAR was $196, down 1.5% YoY.
- The convention center was in between events last week — the American Association of Nurse Practitioners and the Society for Human Resource Management. However, the latter contributed a combined 10,626 room nights as it got going on Friday and Saturday. Society for Human Resource Management boasts 11,970 rooms on peak and will contribute a substantial 38,000 room nights to the market this week, which will show up in next week’s report.
View the complete hotel performance report here.
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