San Diego’s hotel market lost momentum last week, with some of the decline due to shifts in the During the first half of March, San Diego’ hotel performance has trailed what we saw in 2024. Spanning Mar 2 – 15, San Diego has realized nearly 85,000 fewer room nights than during the same weeks last year. Some of this has been an artifact of shifting calendars. On the M&C side, events that were in town last year in early March were not here in 2025. Additionally, with Easter so late this year on April 20, the Spring Break calendar for families with K-12 children is being pushed back relative to 2024.
Despite the middling performance last week, there were some bright spots. M&C activity lifted occupancy at Downtown. Pt. Loma-Airport, UTC, and I-15 Corridor properties to nearly 90% on Tuesday and Wednesday nights. Also on a brighter note, Mission Bay properties saw strong demand throughout the week.
By the numbers:
Upscale+ properties sold 57,302 GROUP room nights, matching the same week last year, at an ADR of $336 (+$37 YoY).
San Diego hotels sold 336,322 room nights last week, 27,000 fewer than during the same week last year.
Occupancy averaged 74.2%, a 7.7% YoY drop that ranked us 9th among the top 25 and 4th in the western comp set behind Phoenix( 81.9%), Los Angeles (75.5%), and Orange County (74.4%).
The top 3 markets last week were New York (84.0%), Tampa (83.6%), and Phoenix.
The top submarkets last week were Mission Bay (82.6%), UTC (76.8%), and I-15 Corridor (76.6%).
ADR was $216, a 5% YoY increase.
View the complete hotel performance report here.
Leave a Reply