San Diego’s hotel market bounced back in a big way last week, putting to rest any concerns that performance was trending downward. As is sometimes the case, fluctuations in the convention calendar played a key role in the week-to-week shifts.
- Occupancy: Averaged 73.0%, a 9.2% year-over-year increase. A total of 332,034 room nights were sold—about 31,000 more than last year. San Diego ranked 5th among the Top 25 Markets and tied Phoenix for 1st in the western comp set.
- Submarket Leaders: Pt. Loma (79.8%), UTC (78.5%), and Downtown (76.1%) led the way, with several areas topping 90% occupancy early in the week.
- Atypical Pattern: Every subregion except Del Mar/Oceanside recorded higher midweek occupancy than weekend occupancy, an unusual trend for San Diego.
- National Ranking: Miami (83.6%), Orlando (78.4%), and Oahu (75.8%) claimed the top spots in occupancy.
- ADR: Averaged $204, a $6 (3.6%) increase over the same week in 2024, with stronger room demand driving rate growth.
- Group Segment: Upscale+ properties saw a 4.5% YoY increase in group room nights, reaching 35.7% occupancy and selling 70,589 rooms—8,240 more than last year. ADR averaged $293, about $5 more than last year.
- Convention Impact: The Society for Laboratory Automation and Screening and AFCEA International contributed 14,200 room nights, while non-SDCC events added another 10,000 room nights to the market.
View the complete hotel performance report here.
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