After a volatile spring and early summer, San Diego’s hotel market has stabilized, closing out peak season with performance closely aligned to 2024. Notably, however, room demand should be higher than last year due to the addition of the Gaylord property.
A new convention center event generated several thousand room nights last week—an uplift not seen during the same week in 2024.
Finally, hotel metrics each showed significant year-over-year improvements on the weekend compared with 2024, suggesting that leisure travel was alive and well last week.
Week of August 17 – 23, 2025
- Room Demand: 363,597 room nights (up by 6,532 rooms / +1.8% YoY).
- Occupancy: 77.4% (-2% YoY); 5th among the top 25 markets and 2nd in the western competitive set.
- During the previous week, the top performing markets were led by New York, which achieved an occupancy rate of 86.0% (+0.9% YoY). This was followed by Boston, registering an occupancy rate of 82.2% (-0.6% YoY), and Oahu Island, which posted a rate of 79.5% (-2.3%).
- Within city limits, UTC recorded the highest occupancy rate of 83.7% (+3.2% YoY), followed by I-15 Corridor at 82.3% (+5.4% YoY), and Mission Bay at 82.1% (-2.0% YoY).
- ADR: $221 (+$4 / +1.9% YoY).
- RevPAR: $171 (flat YoY).
- Group Performance (Upscale+ Properties) and Convention Activity:
- Room Demand: 44,125 group room nights (+7,883 rooms / +21.8% YoY).
- Occupancy: 21.1% (+6.3% YoY).
- ADR: $296 (+6.6% YoY).
- RevPAR: $62 (+13.4% YoY).
The National Association of Chain Drug Stores conference commenced last week at the convention center, generating 3,337 room nights. In total, the event is expected to contribute 7,094 room nights to the market. This event was not in town last year, helping to drive some of the year-over-year improvement in room demand.
View the complete hotel performance report here.
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