San Diego’s hotel performance continues to be middling—neither bad nor outstanding. This is especially true given that the Gaylord is fully operational. Theoretically, San Diego County should be generating more room nights compared with 2024, but the expected boost hasn’t yet materialized. On a brighter note, however, Comic-Con delivered like it usually does, making last week the second busiest of the year, falling just short of the prior week when ESRI was in town.
- San Diego County properties sold 389,608 room nights last week, about 9,000 fewer (-2.3%) than the same week last year.
- Occupancy averaged 83.3% (-5.6% YoY), ranking San Diego 7th among the top 25 markets and 3rd in the western comp set behind Seattle (90.7%) and Orange County (87.6%), where Disneyland is celebrating its 70th anniversary and the AKA fraternity was in town last week with 10,000 attendees.
- The top 3 U.S. markets last week were Seattle, New York (88.3%), and Orange County.
- Across the city, the I-15 Corridor led at 92.5% (+1.8% YoY), followed by UTC (89.9%; -1.7% YoY) and La Jolla (89.2%; flat YoY).
- ADR averaged $290, down 1.7% from 2024 but still enough to rank us 3rd highest among the top 25. Similarly, RevPAR ranked 3rd in the top 25 at $241 despite a 7.3% YoY drop.
- Upscale+ properties sold 66,461 Group room nights, just about matching the figure from 2024. However, at 31.8%, occupancy slipped 11.7% YoY. Moreover, ADR averaged $337, down 2.2% from last year. RevPAR averaged $107 (-13.7% YoY).
- Comic-Con took over the convention center, bringing 56,732 room nights with it.
View the complete hotel performance report here.
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